Thompson Hospitality Web Design
As a user experience designer at Thompson Hospitality - the largest minority-owned food service management company - one of the major project I worked on was the design and implementation of three pages for the 2024-2025 campus dining theme. This year’s theme is Luxeathon! We understand that the school year can be like a marathon for its challenging nature, required endurance, and mental fortitude. That is why we created the Luxeathon, so we can help the students go through these challenging times in luxury! Luxeathon emphasizes three pillars of success: nurturing the mind, strengthening the body, and fostering a supportive community!
The work included following a new brand guide, laying out the information architecture, and creating user-friendly and visually pleasing web pages for Luxeathon.
Used softwares:
Strategy & UX
A large portion of the work on this project was rooted in strategy, the message we wanted to convey as well as visual design. Thompson Hospitality Campus Dining is known for living the LuxeLife with luxurious dining options for college students. We wanted to make sure it also translated to this year’s theme.
Finding the best way to communicate clearly to college students involved in-depth work with the vice president of marketing and school district managers. There was a notable amount of discussion that went into understanding the objective of the pages and information architecture. In the end, I came up with lo-fi designs for each page that can be viewed below.
Creating New Branding
Thompson Hospitality campus dining has its own brand guide that I have been using during my time at this company. However, for this years theme, we decided to create a new brand guide for Luxeathon. Our goal was to create something that stood out and the key word our vice president said was “refreshing.” Working closely with the senior graphic designer we decided that blues and purples would be appropriate for this theme. This whole theme is about nurturing the mind, strengthening the body, and fostering a supportive community while keeping it luxurious. Blues represents health and wellness and purple represents loyalty and luxury.
