Thompson Hospitality UI/UX Project

When I first started my career at Thompson Hospitatliy, I mainly focused on just the design of our websites and making sure it looked clean and professional. However, I knew I could be doing more and making research based design choices to improve the function and experience of our websites. I created this project plan, presented this plan to my manager and executed it from start to finish.

Start Date
01/01/000

End Date
01/01/000

Step 1: Define project & scope

Start Date
01/01/000

End Date
01/01/000

Project goal:

Fuller understand the user pain point, needs, and user-intent on our campus dining website. Understand how the current user navigates the site and to determine how to streamline the information architecture in a way that is useful and effective.

Audience:

College Students

Measurable Target (KPIs):

Lower bounce rate by at least 10%.

Notes:

The current average bounce rate of our 16 sites is 50.55%. Meaning half of the students leave the site after visiting one page. Also, our most visited page on our site is the Home page. with this information we can come to a conclusion that many users leave out site after visiting just the homepage and without getting any information they came for. Other than the homepage, our most visited pages are What’s on the Menu, Locations, and Events.

Step 2: Perform UX Research

Start Date
01/01/000

End Date
01/01/000

Types of Research:

User research interviews, surveys and product research.

Desired Outcome:

User personas, user journey maps and any pain-points

Notes:

The current average bounce rate of our 16 sites is 50.55%. Meaning half of the students leave the site after visiting one page. Also, our most visited page on our site is the Home page. With this information we can come to a conclusion that many users leave out site after visiting just the homepage and without getting any information they came for. Other than the homepage, our most visited pages are What’s on the Menu, Locations, and Events